3EF, Block E, 5A Waterway, New Cairo, Cairo, Egypt.
NISSAN
Lead Generation Campaign
Objective
Communicate Nissan Trade In promotional offers to the prospects and generate car purchase enquiries.
01
Challenge
Conversion rate was low
The lead qualification rate was lesser than 50%
02
Solution
Ad copies were carefully crafted to ensure all USPs are effectively communicated to consumers. We remarketed the consumers with a
different ad copy
We increased scope for optimization by
testing 4 iterations across the following formats: Image Ads | Story Ads | Video Ads | Carousal Ads – Audience & Targeting Tactics
03
Audience & Targeting Tactics
We created different audience cohorts – based on interest targeting, in-market audience, lookalikes of website visitors
Use of leading DMPs to segment data and reach them efficiently through Programmatic targeting audience who are interested in Nissan Cars and are in market looking out to buy new cars
Previous car sale data base was used for customer matching &
lookalike audience building
